Steps
- Put a lot of time into crafting the title for the eBay auction. The title is critical for drawing in potential customers. A bad title can easily spell disaster for an auction, even if the rest of the listing is done well. A good title will be very specific and broadcast to people exactly what the product is. Don’t be clever or cute. That’s not the purpose of a title. Let people know what your offering and capture their attention. That’s the goal of the title. Here are some power words that catch people’s attention when used in the title: rare, like new, new, secret, best value, vintage, unique, best-selling, top-selling, love, free, hard-to-find, awesome, sexy, unbelievable, super deal, unusual, best ___ on eBay.
- Always include a gallery photo of your item. The gallery photo option eBay offers is a great way to get your listing noticed. Many more people are willing to look at a picture than click on an auction. Once they see your picture and are enticed they’ll click through to see more. Having a picture of your product in plain site will greatly increase the number of people clicking on your auction. This spells more bids and higher final prices!
- Consider adding voice and video to your listings. You can develop trust and rapport with a simple webcam and voice -- just keep it personal and real. Highlight what YOU want the prospective buyer to see. Share details about the product that would otherwise go unnoticed in a flat photograph.
- Use subtitles under your title. Subtitles are a great way to add extra attention-grabbing benefits. Remember, the key is to get a person’s attention. By adding compelling text in the form of a subtitle, you will greatly increase the attention-grabbing power of any auction. However, be sure that the item your selling is a high enough ticket item to warrant the extra cost. You wouldn’t want to use a bunch of fancy and expensive features if you’re selling a $3 item. But the subtitle option eBay offers is very important for higher priced items.
Tips
- By using the above strategies, you’ll be able to make your auction stand out from amongst the crowd. This will mean the difference between making a small supplemental income or a huge life-changing amount of money. Which do you want? Either can be yours with the help of eBay and a little marketing advice. Try these tactics on your listings as soon as you can and see the difference they make!
Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Get Your eBay Auctions Noticed. All content on wikiHow can be shared under a Creative Commons license.
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